In this episode of Linked By Golf, host Ross McGuire chats with Aaron Stewart, the creative mind behind ASSL Golf on YouTube and TikTok.
Aaron reveals how a lockdown boredom experiment turned into one of the most entertaining golf channels online — proving that golf content can be hilarious, relatable, and far from traditional.
Aaron shares the full story of starting ASSL Golf with friend Scott Lorimar, from chipping ping-pong balls into pans during COVID to filming laugh-filled rounds on Scottish fairways. He opens up about the challenges of shooting golf videos, the trial-and-error of content creation, and how they built a loyal golf audience without sticking to the standard “instructional” format.
We cover:
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How to start a golf YouTube channel (even with no experience)
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The early days of golf TikTok and why the timing mattered
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Why Lossiemouth’s Moray Golf Club is one of Scotland’s hidden gems
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The role of humour in growing a golf audience
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Behind-the-scenes struggles of filming golf trick shots
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Building a golf brand that stays authentic and fun
Whether you’re a golfer looking for entertainment, a fan of golf YouTubers, or curious about creating sports content, this episode is packed with insights and laughs from one of Scotland’s most creative golf personalities.
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